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We are seeking a highly motivated and experienced Email Marketing Specialist with a strong background in Klaviyo platform management. As a Klaviyo Email Marketing Specialist, you will be responsible for end-to-end campaign flow management and strategic planning. Your role will play a pivotal part in driving successful email marketing campaigns that deliver engaging, personalised experiences for our client's customers.

Location

Noida, India

Work Experience

1+ Years

Job type

Full-time

Responsibilities

Develop comprehensive email marketing strategies that align with client's overall marketing initiatives.
Plan and create segmented email campaigns that deliver relevant content to different customer segments.
Utilise Klaviyos features and capabilities to design dynamic email templates and flows.
Own the end-to-end campaign management process within Klaviyo, including creating, testing, launching, and monitoring campaigns.
Set up complex automation workflows that trigger based on user behaviour, preferences, and interactions.
Ensure all campaigns are responsive and optimised for various devices and email clients.
Implement A/B testing strategies for subject lines, content, visuals, and calls-to-action to enhance campaign performance.
Analyse A/B test results and make data-driven recommendations for optimization.
Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and revenue generated.
Generate regular performance reports and provide insights to clients on the effectiveness of email campaigns.
Continuously refine strategies based on data insights and industry best practices.
Serve as the main point of contact for clients, building strong relationships and ensuring effective communication.
Provide timely updates on campaign progress, results, and upcoming initiatives.
Address client inquiries, concerns, and feedback promptly and professionally.
Manage and maintain email lists, ensuring accuracy and compliance with relevant data protection regulations.
Segment lists based on user behaviors, demographics, and engagement levels to deliver targeted content.
Stay up-to-date with the latest email marketing trends, technologies, and best practices.
Share industry insights and innovative ideas with clients to continually improve their email marketing strategies.

Skills

Bachelor's degree in Marketing, Communication, or a related field.
Proven experience of 1-2 years in email marketing, with a focus on Klaviyo platform management.
Strong understanding of email marketing principles, segmentation, A/B testing, and analytics.
Proficiency in creating and managing automated email flows in Klaviyo.
Excellent written and verbal communication skills.
Data-driven mindset with the ability to analyse and interpret campaign performance metrics.
Client-focused approach with outstanding relationship management skills.
Detail-oriented and able to manage multiple campaigns and projects simultaneously.
Familiarity with HTML/CSS for email template customization is a plus.
Relevant certifications in email marketing and Klaviyo are advantageous.
Excellent project management skills.
Adaptable to project changes.