Social Media Marketing Specialist

We are seeking a Social Media Marketing Specialist, having an extensive experience in e-commerce to manage and optimize our paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, Pinterest, and YouTube. The ideal candidate will have hands-on experience in ad creation, targeting, audience segmentation, A/B testing, and performance analysis to drive engagement, conversions, and ROI.

Location

Noida, India

Work Experience

3-4 years

Job type

Full-time

Responsibilities

Plan, execute, and optimize paid social media campaigns to achieve business goals.
Manage campaign budgets, bidding strategies, and cost optimization for maximum ROI.
Create compelling ad copies, visuals, and A/B test different creatives and messaging.
Conduct detailed audience research and segmentation for effective targeting.
Monitor and analyze key performance indicators (CTR, CPC, CPM, ROAS, conversions).
Stay updated on platform algorithms, trends, and new advertising features.
Collaborate with the creative and content teams to develop high-performing ads.
Track and report campaign performance, insights, and recommendations.
Manage pixel tracking, retargeting strategies, and conversion optimization techniques.

Skills

3-4 years of experience in paid social media advertising.
Strong proficiency in Facebook Ads Manager, LinkedIn Ads, and Google Analytics.
Hands-on experience with audience targeting, lookalike audiences, and retargeting strategies.
Ability to analyze data-driven insights and adjust campaigns accordingly.
Knowledge of budget management, bid strategies, and performance tracking.
Familiarity with tools like Hootsuite, Buffer, Sprout Social, or similar platforms.
Basic understanding of landing page optimization and conversion tracking.
Strong communication and analytical skills.
Experience working in e-commerce, SaaS, or digital marketing agencies.
Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines.